reduce - lessen, shrink, make smaller⏎
merchandising - selling⏎
prevail - outweigh, override⏎
nullify - invalidate, extinguish⏎
repair - mend, make good, fix⏎
resistance - opposition, dislike of, obstinacy, refusal to accept something⏎
platform - basis, policy, standpoint⏎
procedure - policy, usual or correct way of doing things⏎
research - study, inquiry, experiment⏎
pursue - follow, chase up⏎