Contact strategy. Beacons. Content-based advertising. Ad suppression. Creepy factor⏎
360 degree customer view. Chaid. Ad server. Amount of data (coverage). 360 degree customer view⏎
Absolute minimum test size. Buy one, get one (BOGO). 360 degree customer view. Addressability. Ad serving⏎
Conversions. Ad exchange. Big data. Anonymized data. Completeness⏎
Cross-device marketing. Collaborative filtering. Customer experience score. Closed loop analysis. Brinker's map⏎
Crm/customer database management. Audience management. Allowable acquisition cost (AAC). Amount of data (coverage). Collaborative filtering⏎
Customer experience (CX). Closed loop analysis. Campaign management. Cumulative cost per lead. Cumulative cost per lead⏎
Customer effort score (CES). 1st party data. 1:1 marketing. Ad network. Customer experience (CX)⏎
Content management. Click through rate (CTR). Content management. Addressable advertising. Ad network⏎
Attribution. Creepy factor. Access. Cpm. Conversion rate⏎